The Perma-Tune brand name began in 1969 and was created by a German immigrant, Dr. Theodore Sturm, in Southern California. The product was widely used in car racing and as a “permanent tune up” for street cars. It also became a factory upgrade part for Ferrari cars entering the US from 1970 to 1974. Sturm collaborated with Ferdinand Porsche to create a special ignition system for the Porsche 911. Known as the Blue Box, it was manufactured in Newport Beach, California and exported to Germany for installation on the 1974 through 1977 Porsche 911. Since then, the Perma-Tune product line has remained in production exclusively in the United States, while evolving with advancements in technology and staying true to its auto racing roots.